Circle Jerk Social Media

January 26, 2012
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You’ve seen this on Twitter, and knew something was wrong. It just didn’t seem right, but couldn’t quite put your finger on what it was. Companies self gratifying themselves online. They seem pretty social, but is it all an act? What are these companies doing to create the illusion as if they’re social?

Here’s their secret: they talk among themselves, retweet each other and high five each other constantly online. But where’s the beef? Let’s take a closer look.

Definition

Circle Jerk Social Media,  action taken by members of an association / company / organization who engage in online conversations amongst themselves but have little (or no) interactions outside those circles.

 

Example

Companies whose employees tweet about their colleagues and company constantly, but rarely interact with anyone outside their organization.

 

Here are some other blogs that came up when we searched this topic:

 

Feel free to post your examples of companies doing this in the comments.

 

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