Jon Moss tapped to moderate social media panel at Tennessee Press Association Summer Convention 2012
The Tennessee Press Association is convening in Chattanooga mid June for their annual Summer Convention. “The Cost of Not Using Social Media” will be a panel discussion featuring Ed Bourn, Director of Targeted & Digital Initiatives at the Chattanooga Times Free Press, Phil Fernandez, Editor at Bristol News and Jack Lail, Multimedia Editor at Knoxville News Sentinel. Our very own Jon Moss has been asked to moderate the panel along with providing an opening statement on how traditional media outlets can leverage social media.
The opportunity to address this exclusive group of professionals is a tremendous opportunity to help bridge the divide between traditional and new media. More and more, print media organizations are exploring ways in which to harness digital platforms. One of the panel’s objectives is to create a sense of urgency for those still on the fence or wading in the social media waters without a clear direction or purpose.
With the pre-exchange of information between the panelists, we can say confidently that this is going to be a lively discussion, and should spark great conversation afterwards among attendees.
The Tennessee Press Association is the trade association of Tennessee’s daily and non-daily newspapers, and is the parent organization of the Tennessee Press Service and Tennessee Press Association Foundation. It was founded in 1870 for the purpose of creating a unified voice for the newspaper industry in Tennessee. Today, TPA continues to provide assistance to its 125 member newspapers by monitoring legislative activities, providing training programs, issuing press credentials, maintaining a website and employment database and providing regular meetings and forums to foster the exchange of information and ideas.