Get Social On Super Bowl Sunday With @BMWChattanooga

January 29, 2013
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Moss Media Labs goes social for Super Bowl 2013

The Super Bowl is almost here, and we’ve cooked up some social media fun with our client, BMW of Chattanooga! They’re going large this year by running a spot during the big game, and we couldn’t resist injecting a little something interactive into their commercial. For everyone watching the game locally on CBS/WDEF here’s how you can play along.

Tune into Channel 12 to watch the big game and look for the BMW of Chattanooga commercial. A secret hashtag will appear on the screen. When you see it, send a tweet using that hashtag during the game and you’re automatically entered into a drawing to win an awesome prize pak. Everyone who tweets using the hashtag in the WDEF viewing area is eligible. The winner will receive two tickets to Pistons & Fenders and a BMW Apparel Pak.

We know Chattanoogans are very active on Twitter, and the Super Bowl should be no exception. Be sure and say hi to @BMWChattanooga and @MMLabs while watching the game. We may have a few other surprises up our sleeves that day. No matter the score, here’s to a great game!


Once again, it’s as easy as 1, 2, 3…

  1. Watch the Super Bowl on WDEF this Sunday

  2. Look for hashtag on BMW of Chattanooga ad

  3. Tweet the hashtag on Super Bowl Sunday


Here’s a BMW commercial that aired last year. Although this won’t be the spot running, it will give you somewhat of an idea of what to look for.

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