The State Of Video In 2013 – Why Companies Need To Embrace Video Now

August 11, 2013
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There’s no denying it. Video usage on the web has exploded. Apps like Vine, Instagram and Youtube make video accessible to the mobile masses. With billions of views across multiple platforms, video is turning into the best way to transmit your company’s message to engaged audiences. Whether it’s visualizing your corporate culture, demo-ing a product,.. read more →

15 Essential Tips for Compelling LinkedIn Company Page Updates

August 9, 2013
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LinkedIn recently announced sponsored company page updates. Here are fifteen tips on how to make use of them. 15 tips for better company page updates infographic from LinkedIn Marketing Solutions read more →

Case Study: Mindy B’s Deli Sandwich Throwdown

February 13, 2013
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Taste How Good Creative Marketing Can Be Opening a new business can be both thrilling and exhausting. Opening a new restaurant is just down right crazy (so we hear) in terms of the advance preparation required before opening day. Just think about all that goes into the opening of a new eatery. There’s the build.. read more →

Get Social On Super Bowl Sunday With @BMWChattanooga

January 29, 2013
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The Super Bowl is almost here, and we’ve cooked up some social media fun with our client, BMW of Chattanooga! They’re going large this year by running a spot during the big game, and we couldn’t resist injecting a little something interactive into their commercial. For everyone watching the game locally on CBS/WDEF here’s how.. read more →

What Professionals Really Want For Christmas

December 21, 2012
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The holidays are a time of acknowledgement in the business world. People thanking people for their business throughout the year. Managers thanking team members. Employees thanking boss and vice versa. For some, it’s a chance to strengthen a professional bond through gift giving. Regulated industries are sometimes restricted in their giving by way of the.. read more →

BMW of Chattanooga TV Commercial Showcases “Heart” of Company

October 23, 2012
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There are projects, and there are really fun projects that make the work seem like play. Our latest collaboration with BMW of Chattanooga to produce another TV commercial in the “Pledge Point” series is such an example. This one garnered attention from BMW’s regional Vice President as well as their home office in Germany.  Using.. read more →

Sean Phipps debuts on WDEF’s News Channel 12 Social Media Roundtable

October 11, 2012
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Sean Phipps, our resident Creative Strategist, appeared alongside Jillian Pavlica to talk social media and cover recent topics like the KitchenAid / Presidential debate Twitter debacle and social media anonymity. Sean admits he’s made mistakes, professes to be a plumbing expert and goes on to say Jillan’s hair isn’t quite up to par. Actually, he had.. read more →

How To Implement Effective PR When Facing A Social Media Crisis

September 30, 2012
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PR Firestorm While all eyes were focused on the Gulf of Mexico and the path of Tropical Storm (soon to be Hurricane?) Isaac this past weekend, a Public Relations storm blew through the Chattanooga area for one local company.  Lake Winnepesaukah, affectionately known as Lake Winnie, experienced a violent barrage of opinionated detractors on Facebook... read more →

Thank You Twitter For Breaking Up With LinkedIn

July 3, 2012
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News Flash: Twitter Breaks Up With LinkedIn Did you hear the news? Twitter pulled their API from LinkedIn. Some in the media are crying foul, and lamenting the idea that tweets will no longer appear in one’s LinkedIn feed. We say let the rejoicing begin! For to long Twitter has littered the LinkedIn experience. Don’t.. read more → – Is It Worth Your Time?

June 22, 2012
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