Ferris Bueller vs Seinfeld: Super Bowl of Car Commercials

January 18, 2012
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Who will win the Super Bowl – Matthew Broderick or Jerry Seinfeld   Oh, you thought we were talking about the Patriots and Giants. Haven’t they already played it?  We’re more interested in the car commercial wars. Broderick is pushing the Honda CR-V, and Seinfeld the new Acura NSX. But wait you say, aren’t they.. read more →

Companies Get Profile Like Qualities Via LinkedIn

October 13, 2011
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For years LinkedIn has been the social network of choice for business professionals. A new feature allows companies to update their status a la Facebook and Twitter, but for company profiles. This feature will allow companies to update individuals who choose to follow them. Company updates will appear in the news feed like individual posts... read more →

PARK(ing) Day Hits the Streets of Chattanooga

September 16, 2011
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PARK(ing) Day is an annual, worldwide event that invites citizens everywhere to transform metered parking spots into temporary parks for the public good. In our home town of Chattanooga, recently picked best dream town to live in by the readers of Outside Magazine, individuals and organizations have banded together to create some special parking spaces. Originally.. read more →

Facebook Page Promotion Thwarted By Facebook Privacy Settings

April 18, 2011
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Facebook is a great place to engage fans and promote your business. Mass adoption makes for a lot of eyeballs. As companies realize their fans can help spread the word to their friends many try to figure out how to make that happen. One way is to have your fans mention your Page in their.. read more →

According to Twitter Research, Tennesseans are Tops In Happiness

April 8, 2011
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If You’re Happy and You Know It, Tweet With Your Hands   Cambridge University PhD student Alex Davies has released a study that shows residents of the State of Tennessee are happier than their 49 counterparts. He measured the popularity and usage of words such as “happy”, “nice” and “best”. Although not entirely scientific (or.. read more →

Case Study: How Twitter Drives Customer Traffic

March 17, 2011
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“How can social media help my business?” We get asked that question every day. Although there are many ways in which it can (brand awareness, PR, SEO, customer service, promotions, etc), we’d like to highlight just one: connecting you with prospects who are looking to buy what you’re selling. We keep talking about how powerful.. read more →

How a Smart City (Chattanooga) Used Social Media in a Crisis

March 10, 2011
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Social media is changing the way the people access local information. Before social media, we had to watch the 11 o’clock news, wait for the arrival of the morning paper or tune the radio dial at the top of the hour to catch local updates. In the digital era, people receive updates and interact with.. read more →

10 Laws of Social Media Marketing

February 21, 2011
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Susan Gunelius recently posted an article in Entrepreneur entitled “10 Laws of Social Media Marketing.”  The piece was intended for business owners just getting started in digital marketing, a guide to build brand buzz and boost the bottom line.  Here they are with the descriptions she included: 1. The Law of Listening Success with social.. read more →

What Is The Co$t of Doing Nothing?

February 11, 2011
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Social media. You’ve thought about it. Maybe you’ve even approached people about it. But what are going to do about it? Days go by turning into weeks, months and before you know it it’s time to close out another year. The marketing of one’s business can often take a back seat as one gets knee.. read more →

The Power of Story Telling and Bold Choices

February 10, 2011
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There’s advertising and there’s story telling.  The latter of which potentially has the power to resonate much stronger than conventional marketing .  Jim Beam has released new content exemplifying this.  Notice how I didn’t say they have a new “ad”, but rather a piece of media. This is an amazing piece of story telling.  They’re.. read more →