BMW of Chattanooga TV Commercial Showcases “Heart” of Company

October 23, 2012
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There are projects, and there are really fun projects that make the work seem like play. Our latest collaboration with BMW of Chattanooga to produce another TV commercial in the “Pledge Point” series is such an example. This one garnered attention from BMW’s regional Vice President as well as their home office in Germany.  Using.. read more →

Sean Phipps debuts on WDEF’s News Channel 12 Social Media Roundtable

October 11, 2012
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Sean Phipps, our resident Creative Strategist, appeared alongside Jillian Pavlica to talk social media and cover recent topics like the KitchenAid / Presidential debate Twitter debacle and social media anonymity. Sean admits he’s made mistakes, professes to be a plumbing expert and goes on to say Jillan’s hair isn’t quite up to par. Actually, he had.. read more →

How To Implement Effective PR When Facing A Social Media Crisis

September 30, 2012
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PR Firestorm While all eyes were focused on the Gulf of Mexico and the path of Tropical Storm (soon to be Hurricane?) Isaac this past weekend, a Public Relations storm blew through the Chattanooga area for one local company.  Lake Winnepesaukah, affectionately known as Lake Winnie, experienced a violent barrage of opinionated detractors on Facebook... read more →

The “Bearded Driver”: my experience shooting a commercial for BMW of Chattanooga

September 24, 2012
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Did you see that bearded dude with the glasses in the latest BMW of Chattanooga commercial? Don’t blink or you might miss him. His role is brief, but his on-screen presence steals the show. I see his character as a sort of relatable “everyman,” the Paul Giamatti of local television commercials. Ladies may not swoon.. read more →

What’s New In Social Media?

September 4, 2012
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Social media trends are constantly changing, and it’s hard to keep up with those changes. At this point, practically everyone’s heard of Facebook, LinkedIn, Twitter and how they can be leveraged in business. But what’s next? What are the emerging social media platforms, and how can they be used to promote your products/services? Join us for a Free.. read more →