How a Smart City (Chattanooga) Used Social Media in a Crisis

March 10, 2011
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Social media is changing the way the people access local information. Before social media, we had to watch the 11 o’clock news, wait for the arrival of the morning paper or tune the radio dial at the top of the hour to catch local updates. In the digital era, people receive updates and interact with.. read more →

10 Laws of Social Media Marketing

February 21, 2011
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Susan Gunelius recently posted an article in Entrepreneur entitled “10 Laws of Social Media Marketing.”  The piece was intended for business owners just getting started in digital marketing, a guide to build brand buzz and boost the bottom line.  Here they are with the descriptions she included: 1. The Law of Listening Success with social.. read more →

What Is The Co$t of Doing Nothing?

February 11, 2011
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Social media. You’ve thought about it. Maybe you’ve even approached people about it. But what are going to do about it? Days go by turning into weeks, months and before you know it it’s time to close out another year. The marketing of one’s business can often take a back seat as one gets knee.. read more →

The Power of Story Telling and Bold Choices

February 10, 2011
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There’s advertising and there’s story telling.  The latter of which potentially has the power to resonate much stronger than conventional marketing .  Jim Beam has released new content exemplifying this.  Notice how I didn’t say they have a new “ad”, but rather a piece of media. This is an amazing piece of story telling.  They’re.. read more →

Chris Brogan speaks at Green Building Focus Conference & Expo

January 25, 2011
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Chris Brogan spoke last year at the Green Building Focus Conference & Expo in Birmingham, Alabama to an intimate audience. He answered questions on effectiveness of email marketing, talked Twitter etiquette and how to get real ROI. Enjoy! read more →