How a Smart City (Chattanooga) Used Social Media in a Crisis

March 10, 2011
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Social media is changing the way the people access local information. Before social media, we had to watch the 11 o’clock news, wait for the arrival of the morning paper or tune the radio dial at the top of the hour to catch local updates. In the digital era, people receive updates and interact with.. read more →

The Power of Story Telling and Bold Choices

February 10, 2011
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There’s advertising and there’s story telling.  The latter of which potentially has the power to resonate much stronger than conventional marketing .  Jim Beam has released new content exemplifying this.  Notice how I didn’t say they have a new “ad”, but rather a piece of media. This is an amazing piece of story telling.  They’re.. read more →

Chris Brogan speaks at Green Building Focus Conference & Expo

January 25, 2011
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Chris Brogan spoke last year at the Green Building Focus Conference & Expo in Birmingham, Alabama to an intimate audience. He answered questions on effectiveness of email marketing, talked Twitter etiquette and how to get real ROI. Enjoy! read more →

Robert Scoble’s Walking Tour of CES 2011

January 9, 2011
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If you’re like us, every January you dream of going to Las Vegas for the Consumer Electronics Show.  The tech wonderland for geeks, hackers and everyone who loves gadgets is not open to the general public so you need an inside connection to get inside.  Thanks to Robert Scoble, American blogger, technical evangelist and auther.. read more →

Social Media and the Media

October 21, 2010
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“Washington Posts tells journalist not to engage on Twitter” reads a recent post on Mashable.  Apparently a staffer at the newspaper responded via Twitter to some comments made in regards to a recent controversial story. The details of which can be found in the Mashable post. For the purpose of this discussion we’ll stray away.. read more →