Groceries come to iPhone with FreshDirect App

March 31, 2010
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Online grocer FreshDirect has launched a mobile application to interact with customers on their iPhones.  FreshDirect is promoting the app, and the sweepstakes, through various direct marketing channels including direct mail, e-mail and social media. Developed by WPP Group digital agency Schematic, it lets FreshDirect customers grocery shop via their mobile phones.  Consumers can start.. read more →

Aetna going mobile with new apps

March 11, 2010
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Insurance companies are notorious for being late adopters when it comes to technology.  Health insurers especially, because of HIPAA concerns, often seem to be old and antiquated at times.  All that’s about to change though.  We’ve heard of Humana working on some digital initiatives for quite some time, but now here comes Aetna.  They’re about.. read more →

Want Some Face Time? Tungle Me

March 2, 2010
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One of the most frustrating things is trying to schedule appointments with multiple people.  It usually starts with a phone call or an email.  Let’s meet, and oh let’s get Bill in on this too.  Countless emails whiz through the digital world and follow up phone calls to verify that Bob is available this time,.. read more →

LinkedIn makes professional connections visible

February 7, 2010
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50 Million Tweets a Day

February 2, 2010
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Holy Bird Calls, Batman!  Twitter is now registering over 50 million tweets per day.  That breaks down to over 600 per second of which approximately 20% of those are business/product related.  According to stats posted by Social Times although Twitter grew exponentially in 2009, only 20% of the Twitter users are actually using the site regularly.. read more →

Welcome to the Future of Small Business

February 1, 2010
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In the past two years things have changed rapidly in the world of social media.  Your customers are online interacting with their friends, family and peers.  They’re influencing others by spreading the word about the interactions they’ve had with companies.  Whether you like it or not, they’re out there talking about your products, your services,.. read more →