How a Smart City (Chattanooga) Used Social Media in a Crisis

March 10, 2011
0 Comment" class="comment_link">0 Comment

Social media is changing the way the people access local information. Before social media, we had to watch the 11 o’clock news, wait for the arrival of the morning paper or tune the radio dial at the top of the hour to catch local updates. In the digital era, people receive updates and interact with.. read more →

The Power of Story Telling and Bold Choices

February 10, 2011
0 Comment" class="comment_link">0 Comment

There’s advertising and there’s story telling.  The latter of which potentially has the power to resonate much stronger than conventional marketing .  Jim Beam has released new content exemplifying this.  Notice how I didn’t say they have a new “ad”, but rather a piece of media. This is an amazing piece of story telling.  They’re.. read more →